Typography

The power of our communication predominantly resides in the written word, and ensuring its effective, uniform display is paramount to articulating our message with clarity and impact.

Headlines and Titles

For headlines and titles, we use a combination of Visby and Montserrat typefaces offering a clean and modern geometric form which reflects our commitment to clarity, simplicity, and directness. The bolder weights give a sense of authority and decisiveness, which resonates with our mission to empower individuals to make smart financial decisions. To accommodate for differences in character size, word length and grammar in arabic, we use Montserrat-Arabic.

Visby 600 SemiBold

Intelligent Finance

Visby 800 Bold

Intelligent Finance

Visby 900 Heavy

Intelligent Finance

Montserrat-Arabic 600 SemiBold

تمويل بذكاء

Montserrat-Arabic 700 Bold

تمويل بذكاء

Montserrat-Arabic 800 ExtraBold

تمويل بذكاء

letter-spacing: 0; line-height: 135%;

Headlines and
short messages

letter-spacing: 0; line-height: 135%;

العناوين
والرسائل القصيرة

Paragraph

For standard paragraphs and texts we opt in for modern and elegant Satoshi and IBM Plex Sans Arabic typefaces. Their clear-cut style aligns with our straightforward philosophy and its excellent readability assures the effectiveness in textual communications regardless of language.

Satoshi 400 Regular

FinPal® is a comprehensive end-to-end digital financial offer aggregator platform.

Satoshi 500 Medium

FinPal® is a comprehensive end-to-end digital financial offer aggregator platform.

Satoshi 700 Bold

FinPal® is a comprehensive end-to-end digital financial offer aggregator platform.

IBM Plex Sans Arabic 400 Regular

FinPal® هو منصة شاملة لتجميع العروض المالية الرقمية من البداية إلى النهاية.

IBM Plex Sans Arabic 500 Medium

FinPal® هو منصة شاملة لتجميع العروض المالية الرقمية من البداية إلى النهاية.

IBM Plex Sans Arabic 700 Bold

FinPal® هو منصة شاملة لتجميع العروض المالية الرقمية من البداية إلى النهاية.

letter-spacing: 0; line-height: 135%;

Our purpose is to become a reliable partner for our customers, to help them take control of their financial future and to improve their overall well-being. We want to be a positive force in people’s lives and help them reach their goals and aspirations.

letter-spacing: 0; line-height: 135%;

هدفنا أن نصبح شريكًا موثوقًا لعملائنا، لمساعدتهم على السيطرة على مستقبلهم المالي وتحسين رفاهيتهم العامة. نرغب في أن نكون قوة إيجابية في حياة الناس ومساعدتهم على تحقيق أهدافهم وطموحاتهم.

Fallback typeface

When it’s not possible to use our typefaces, we default to Arial.

Arial 400 Regular

Intelligent Finance

Arial 700 Bold

Intelligent Finance

Arial 400 Regular

تمويل بذكاء

Arial 700 Bold

تمويل بذكاء

Usage

Do’s and don’ts of working with our typefaces.

Use the correct spacing and line-height

Respecting the type specs ensures maximum readability and provides an inclusive experience for everyone.

Respect defined letter-spacing and line-height

Don’t change defined letter-spacing or line-height

Use appropriate text alignment

Don’t use “justify” text alignment in digital application

Use arabic typeface for arabic texts

Using the correct typeface for each language ensures optimal readability and guarantees correct character display.

Use specified typeface for each language

Don’t use english typeface for arabic text

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