FinPal® Brand Framework
An essential set of guidelines and principles for implementing our brand consistently across all mediums.
Our brand reflects our commitment to empowering individuals and promoting transparency in financial decision-making. These guidelines detail specifications about our logo, color palette, typography, visual style, and other graphical elements, along with their application across digital platforms.
Whether you are a designer, marketer, or partner, it’s vital to adhere to these guidelines to maintain brand consistency, recognition, and effective communication of our brand personality.
Quick Access
Logos
General guidelines and examples of correct application of logos
Brand Character
Meet Finty, the smartest financial advisor in the world
Copywriting
Guidelines for writing consistent copy that is recognizably ours
Photography
Guidelines for photos that align with our values and tell our story
Digital Framework
How to work with our brand across various digital touchpoints
Brand Expression
Brand application in various scenarios and to different items
Finance with FinPal®
Clear and accessible way to use our services by third parties
Download Center
A comprehensive library of our branding resources and templates