Brand Character
Our mascot is an essential aspect of our identity, humanizing our image and serving as the face of our brand across various applications.
Meet Finty
Finty leverages advanced technology and in-depth financial knowledge combined with the approachability and understanding of a trusted friend. He is a trusted guide for our customers, empowering them to finance intelligently.
Knowledgable
Finty has an unrivaled understanding of the global financial landscape and he is able to collect and analyze a vast amount of information in matter of seconds.
Approachable
With Finty, financial advice is never intimidating or complicated. He always communicates in simple, easy-to-understand language, making financial products accessible to everyone.
Empowering
Finty provides tailored insights, tools and guidance navigating people towards the best financial offers available on the market.
Transparent
Finty is programmed for maximum honesty and transparency. He provides clear information about all available financial offers, helping people understand the benefits and potential risks associated with each option.
Patient
No matter how complex the financial situation, Finty remains patient and supportive.
Adaptive
Finty is capable of learning and adapting to financial behavior and preferences of his customers.
Usage
By consistently using our brand character across all touchpoints, we provide a unified and engaging experience strengthening our brand identity and building trust and connection with our customers.
Website
On our website, Finty guides the customers towards the best financial offers available.
Social Media
Finty defines our voice on social media. Posts, replies, and messages should all reflect the character’s humility, honesty, and considerate nature. Even in a limited word count, our brand persona should shine through.
Content
Whether it’s blog posts, articles, or videos, Finty should be present. The content should be advisory and knowledgeable, providing helpful financial information in a transparent and considerate manner.
Custom Service
Finty should be the first point of contact during customer service interactions, guiding the conversation and redirecting to solution or customer service representatives.
