Photography
The right photograph can provide comfort, evoke trust, and inspire action. Every photograph we use should convey our brand’s core values of empowerment, transparency, inclusivity, and simplicity.
General Guidelines
Guidelines for photography that aligns with our brand values and communicates our message.
Style and composition
Simplify the scene and choose a simple background to draw attention to the subject. Shots should be composed to inspire trust and confidence.
Subjects
Use a diverse range of models that represent our broad customer base to showcase inclusivity. This includes people of different ages, genders, races, and cultures.
Action
Capture people on their journey of financial decision-making. This could include people using their smartphones for banking, paperwork related to banking, etc.
Lighting and colors
Use soft, natural light whenever possible to create a sense of comfort, and honesty. Subtly incorporate brand colors into the photography.
Authenticity
Aim to capture authentic moments that represent real-life situations. Avoid using imagery that feels staged or artificial. The post-processing should be kept minimal and clean to maintain a natural and honest look.
Examples
Practical references of appropriately composed and shot photography.
