Logos

Our visual identity is thoughtfully crafted to be neat and highly intuitive. This minimalistic and clean aesthetic lends itself to the honesty and transparency we promise our customers, providing them a sense of trust and safety while interacting with our brand.

Main Logo

Designed with versatility in mind, our logo is crafted to fit various contexts and applications.

Symbol

Our unique “FP” Symbol embodies the abstract concept of our brand – finance and partnership. The “F” formed by negative space presents an inherent sophistication and creativity, perfectly complementing our minimalistic yet intelligent brand image.

NBFS Logo

FinPal® operates under the legal umbrella of the National Business Financial Services Company. For any official or legal communications, it’s necessary to represent both the NBFS and FinPal® logos to ensure the correspondence upholds the integrity and formal recognition of our business structure.

Usage

Do’s and don’ts of applying the logo in various contexts.

Allow clear space

Allow for sufficient clear space around the logo to maintain visibility and avoid crowding.

Allow clear space around logo

Don’t deprive the logo of space

Don’t use symbol and logo together

The symbol alone can stand as a condensed representation of our brand, especially when space is extremely limited. On the other hand, using it in combination with logo creates unnecessary noise which goes against our principle of clean and minimalistic aesthetic.

The symbol can be used alone

Don’t use logo and symbol at the same time

Don’t alter colors

It’s essential not to modify or add colors to the logo as it may change the viewer’s perception of the brand and emotional response of our customers.

Main logo only uses the main colors

Don’t add any colors to the main logo

Don’t alter the logo

It’s essential not to modify the logo in any way – including changes to its colors, proportions, orientation, elements or special effects such as shadows, etc.