Color
Color plays a strategic role in our visual identity, serving as a powerful communication tool carrying strong symbolic connotation. Respecting our color palette is crucial for maintaining consistency and enhancing brand recognition.
Main Colors
Our color palette combines a strong, trustworthy base (Deep Purple) with highlights of innovative energy accents (Orange Gradient), creating a distinctive and meaningful identity that encapsulates our brand promise and distinguishes us from the competition.
Deep Purple
Primary
#4B164B
CMYK (75,100,38,37)
Orange Gradient
Accent
FinPal
linear-gradient (90deg, #F47F20 0%, #EC2024 100%);
Midnight
#140717
CMYK (1,6,0,91)
White
#FFFFFF
CMYK (0,0,0,0)
Usage
Learn how color brings our identity to life and learn what to avoid.
Ensure maximum contrast
When choosing colors for text, it’s crucial to enhance readability and provide an inclusive experience for everyone.
Ensure contrast between content and background
Don't use low contrast combinations
Accent for highlights
The orange gradient symbolizes enthusiasm, creativity, and success, reflecting our commitment to innovation and customer-centric approach. We use it to highlight important information, adding vibrancy and dynamism to our identity.
Use accent color to highlight important information
Avoid overusing the accent color
